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Comparison · India

CareLoop vs ICG's Patient Feedback System: Which Fits Your Hospital?

Last updated: 9 September 2026
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Both send an automated WhatsApp survey after a patient visit — the core mechanic is similar. The real difference is in what happens next, and in how much of the hospital each tool touches. ICG's own published product description routes review requests by score (4+ triggers a review ask, ≤2 alerts staff), and it's positioned as a fuller CRM/portal (HealthApex OS) with ongoing lifecycle touchpoints (Day 7/30/90 follow-ups) and a full analytics dashboard — genuinely more than CareLoop offers, if that's what a hospital wants. CareLoop is narrower on purpose: one discharge question, the same review invitation to every patient regardless of score, no dashboard or portal for staff to learn, and no clinical or doctor-patient data touched at all — only discharge and feedback data.
This comparison is based on ICG's (Ichelon Consulting) publicly published description of its patient feedback system, part of its HealthApex OS suite, reviewed 9 September 2026. Features and pricing can change — if anything here is out of date, we'll correct it; contact info@careloop.app.

Feature comparison

 CareLoopICG Patient Feedback System
ChannelWhatsApp onlyWhatsApp survey, part of a multi-channel CRM suite
Timing~4 hours post-discharge~4 hours post-consultation
Review invitationsSent to every patient who replies, any scoreSent automatically for ratings ≥4; ratings of 3 get a follow-up call instead
Low-score routingScore of 1–2 alerts grievance officer in ~2 minutesRatings ≤2 alert department heads immediately
Ongoing lifecycle touchpointsNone — discharge CSAT and grievance onlyDay 7, Day 30, Day 90 follow-ups, annual wellness surveys
Dashboard / loginNone, by design — three phone numbers and a monthly report, no new login for staff to learnNPS dashboard by department, doctor, and time trend — a portal staff log into
Data footprintOnly discharge/CSAT and grievance data — no clinical records, no doctor-patient dataPositioned as a fuller CRM/portal (HealthApex OS), which by nature integrates more broadly with patient and practice data
PricingFlat ₹24,999/month + ₹9,999 one-time setup, standaloneBundled in HealthApex OS, ₹2,999–₹14,999/month (suite pricing, not standalone)
India-specific compliance framingExplicit: "we don't make you DPDP-compliant, we keep the consent record"A related product in the same suite (Nexus CRM) is described as "DPDP-compliant by architecture"

Where ICG genuinely wins

If you want an ongoing patient relationship platform, not just discharge feedback

ICG's Day 7/30/90 follow-ups and annual wellness surveys extend well past discharge into long-term patient engagement, and its NPS dashboard gives department- and doctor-level trend visibility CareLoop simply doesn't build. For a hospital that wants a full patient CRM rather than a narrow discharge-feedback tool, ICG's broader suite is the more complete answer — that's a real, honest tradeoff, not a knock against them.

Where CareLoop wins

If score-neutral review requests, minimal data footprint, and zero learning curve matter to you

CareLoop sends the same review invitation to every patient who responds, whatever they scored — never routed by rating. It doesn't touch clinical records or doctor-patient data at all — it only ever handles discharge and feedback-related data, by design, which keeps its confidentiality footprint deliberately narrow. There's no dashboard or portal for staff to log into and learn; the entire system runs on three phone numbers people already know how to use. And it's explicit that no tool, including CareLoop, makes a hospital DPDP-compliant by itself. If what you want is the narrowest possible tool that does one thing — ask, alert, invite — without a broader portal to configure or a new login to train staff on, that's what CareLoop is built to be.

Switching between them

Neither system locks in patient data behind a proprietary format that's hard to leave — feedback and complaint records are yours either way. The main switching consideration is contractual: if you're on ICG as part of the broader HealthApex OS suite, check what else in that suite you'd be giving up before moving to a standalone tool like CareLoop.

Frequently asked questions

Does ICG's patient feedback system filter who gets asked for a review?

Based on ICG's own published product description, ratings of 4 or higher trigger an automatic review request while ratings of 3 prompt a follow-up call and ratings of 2 or below alert department heads — meaning review invitations are routed by score rather than sent to every patient who responds.

Is CareLoop cheaper than ICG's system?

CareLoop Standard is a flat ₹24,999/month plus a one-time ₹9,999 setup fee, as a standalone tool. ICG's patient feedback capability is bundled inside its broader HealthApex OS suite, priced from roughly ₹2,999 to ₹14,999/month — but that covers the wider CRM suite, not a standalone feedback tool, so it isn't a direct apples-to-apples comparison on price alone.

Does CareLoop have a dashboard like ICG's system?

No, deliberately. CareLoop runs on three WhatsApp numbers and a monthly report. ICG's system includes an NPS dashboard broken down by department, doctor, and time trend — a genuine advantage for hospitals that want ongoing analytics.

Which is better for a hospital that wants more than just discharge feedback?

ICG's system extends further into the patient lifecycle — Day 7, Day 30, and Day 90 follow-ups, and annual wellness surveys — as part of a broader CRM suite. CareLoop is deliberately narrower: one CSAT question after discharge and grievance routing.

Does CareLoop access clinical or doctor-patient data?

No. CareLoop only ever handles discharge and feedback-related data — the CSAT score, complaint category, and grievance record. It doesn't integrate with or store clinical records, prescriptions, or doctor's notes, which keeps its data footprint and confidentiality exposure deliberately narrow compared to a fuller patient CRM portal.

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